Spoons & Bells
Brand strategy, identity design, website design and social media for a nutrition coach.
Trish Allen of Spoons and Bells is a nutrition coach and fitness instructor who helps her clients build a healthy lifestyle they can keep. Trish’s approach is rooted in empathy, empowerment, and practical wellness strategies.
We worked together on her Brand Strategy, Identity, Social Media, Website and a custom Health & Wellness Journal.
Trish’s brand started with a generic logo that could have belonged to any coach, plus colors and materials that didn’t match. Nothing said what made her different.
We rebuilt her brand from the strategy up:
Brand Strategy: We got clear on her core message, who she’s speaking to, and how she stands out in the wellness world.
Logo & Visual Identity: We crafted a logo and picked a color palette that feels warm, trustworthy, and polished—just like Trish herself.
Social Media Templates: Fun, cohesive templates to make her posts stand out and keep her audience engaged.
Website Design: A clean, easy-to-navigate site that highlights her services, showcases client stories, and shares her wellness wisdom.
Health & Wellness Journal: A printable journal to help her clients track their wellness journey in style.
The end result? A brand that blends playful colors with approachable typography, perfectly capturing Trish’s compassionate and holistic approach to coaching.
Since the rebrand, Trish’s professional image has been elevated. Her brand now feels polished, cohesive, and authentic—just like her.
Engagement Boost: Her social media presence is stronger, with posts that truly resonate with her audience.
Attracting New Clients: A clear, professional identity has helped Trish connect with people who really need her coaching.
Positive Feedback: Clients love the new look and feel, saying it reflects Trish’s warmth and expertise perfectly.
Rebranding isn’t just about making things look pretty—it’s about telling your story in a way that connects. With her new brand identity, Trish can now show the world exactly who she is, what she stands for, and how she helps her clients thrive.
Cindy was so great to work with on my new branding! She created assets that are beautiful and easy to use. I would definitely recommend her. She is incredibly talented.
