Hi, I’m Cindy. I design brands for health coaches whose work has outgrown their branding.
You just raised your rates, and now every flaw in your logo, website, and Instagram is hard to unsee. I start with strategy, so your brand matches the price tag and speaks to the clients you actually want.
My Story
When I was young, I lost my mom to cancer. Losing her shook my world, but it also opened my eyes to how fragile life is. I realized how important our health, our time, and the way we live truly are. It’s why I’m drawn to women whose work is helping others focus on their health.
Before I started my business, I worked at a nonprofit supporting women healing from abuse.
That experience taught me that connection and thoughtful support can transform lives.
I bring that into every project. I start by listening, and I don’t design anything until I truly understand who you’re talking to.
How I work.
I won’t design a logo until I know exactly who it’s for. A logo made without that answer is a guess, and guesses are how you end up redoing it every January.
So we start with strategy: who you serve, what you stand for, and why she should choose you. Then I design everything around her.
When a new visitor lands on your page, she decides in seconds whether you’re legit. A good brand answers yes before you say a word, and you stop second-guessing every post you publish.
How I can help.
If you’re a health or wellness business owner who isn’t sure what your brand needs yet, but you know it’s not working the way it should, the Brand Clarity Session is where to start. In one focused call, you’ll get a clear read on what’s actually missing, and a real plan for what to do next, whether that’s with me or on your own.
Ready to hand over the reins? The Full Brand Identity Package covers your logo, colors, patterns, brand guidelines, and social templates, all designed around the client you want more of, so your brand does the attracting while you do the work you’re great at.
If you already have a brand you don’t hate, but it’s stopped keeping up with where your business is now, a Brand Refresh is the faster, lighter path. You keep what’s working, and we update what isn’t, so your visuals catch up to the business you’ve actually built.
And if none of that quite fits, I also offer custom design support, day rates, templates, website updates, and anything else your brand needs along the way. Reach out and we’ll figure out what makes sense.
Cindy is creative, detail oriented and professional. I would highly recommend her to anyone looking to establish or redefine their brand. She is a pleasure to work with.
