Abby is the owner of Abundance Academy of Dance. A positive psychology based dance studio that invites and celebrates dancers of all abilities.

Abby had an existing logo for her well established business. She needed other logo options to allow for flexibility and brand guidelines to create a more cohesive brand.

During our brand strategy session, we worked together to discover her brand purpose, vision, mission, values, voice, personality and target audience.

We discovered what makes her brand unique. A positive psychology based dance studio that offers high-quality instruction, fosters inclusivity and encourages personal growth discipline and resilience.

The brand refresh included a brand strategy session, brand guidelines, custom social media templates and patterns.

Abby has clarity on her brand purpose and guidelines for how to use her assets consistently and speak directly to her ideal clients.