Chai Chai Love is a unique chai tea that blends traditional wisdom with modern wellness.

It’s made with adaptogenic functional mushrooms and unique spices with health-enhancing properties. Chai Chai Love is more than just tea. It’s a community of love, acceptance, support and comfort on your journey to better health, wellness and personal development. Crafted with the finest organic ingredients, each sip of Chai Chai Love invites you into a journey of wellness and personal growth. The unique blend of spices is carefully chosen for their health-enhancing properties, ensuring that every cup offers both comfort and measurable benefits.

Gurumustuk wanted a brand that better reflected his business goals. He needed a thoughtful, beautiful brand that stood out from the competition and conveyed the sense of community that Chai Chai love is known for.

During our brand strategy session, we worked together to discover his brand purpose, values, mission, voice, personality and target audience. We discovered what makes his brand unique. A chai crafted with the finest organic ingredients and health enhancing properties. As well as a community that cherishes wellness and connection.

The brand personality is joyful, approachable, warm, playful, supportive and loving.

It’s the friend who’s always there with a cup of chai, ready to listen, share a laugh, or offer a word of encouragement, making every moment together richer and more meaningful.

The brand elements were expanded with custom social media templates, patterns, a post card and packaging.

Gurumustuk gained a better understanding of what his brand stands for, how to use his assets consistently and how to speak directly to his ideal clients.

Brand guidelines were created to give him all the tools he needs to maintain consistency across all the elements of his new brand.