Client Case Study - Trish Allen, Spoons and Bells
Trish Allen is a nutrition coach, fitness instructor and Zyia representative. Her clients come to her for expert advice on nutrition and physical fitness. She needed an updated logo and templates to make it easier to create social media content every week. She wanted branding that reflected her current level of expertise and playful style.
Scope of Work
Brand Identity Design
Social Media Templates
Custom Icons
PDF Design (Meal Prep Workbook)
Social Media Stories Templates
Thank You Postcard
Trish needed a more updated logo and did not have a defined brand style. She needed brand direction and guidelines including new logos, font and color selection and template designs for social media.
After discussing what wasn't working with her current logo and what she wanted with her new branding, several different styles and options were explored.
After exploration of the different styles, colors and layouts, we refined the final logo option, selected the brand colors and narrowed down the overall style direction. Trish wanted custom icons she could use for her highlights on instagram. She wanted to highlight her unique feed and personality through these icons. Including one of her adorable dog George.
These brand elements were expanded into custom social media icons, social media templates and brand collateral. The templates were all created in Canva so Trish could easily edit and create what she needed every week. We walked her through every brand element and also included a brand kit for her to use which included fonts, colors and different logo options.
We created additional brand elements including meal prep pdfs, instagram story templates, a thank postcard and some additional icons. All of these files were created in Canva so she can edit them anytime she needs to.
We were able to take her vision and expand it into a full branding package that included everything she needed for her brand. She now has the tools to use this brand and create assets on her own as she needs them. Her brand is consistent and easily recognizable. She has several logo options to allow for flexibility in different placements.
Trish was very happy with the results and wrote this lovely review. She was a pleasure to work with and I look forward to helping her more as her brand expands.
Cindy is AMAZING!
She took the time to see my vision and understand the look and feel of my branding and my target audience. She went above and beyond with her attention to detail and making sure I understood how to use all of the tools.
She is on time (actually ahead of time) with all of her work.
She’s so talented and I’ll continue to work with her as I need more assets and help.
You’ll love the experience.
