Natasha (Create with Natasha) is a virtual assistant for online educators, coaches and service providers.

Her concern was her brand was looking too young. She wanted something more refined, yet still friendly and organic. Her brand needed to better reflect her target audience and expertise.

Together, we did a brand strategy session. We gained clarity on a creative direction that would resonate with her ideal clients.

The new brand is friendly and organic. The colors are friendly, confident, warm and energetic. The logo allows for flexibility in design across all applications.

Her branding package included a primary logo, secondary logo and sub-mark. Several custom pattern designs allow for variety on her website and social media. Social media templates and brand mock-ups show the brand elements in use.

Brand guidelines ensure a cohesive look and feel across all applications and materials. These guidelines include typography, color, patterns, logo usage, icons, file formats and more.

I also created a curated selection of stock photography she can use for her brand. I showed her ways to edit the stock images to better match the look and feel of her other brand elements.

I loved working with Natasha and she was very pleased with the final brand.