Mariah is the founder of Foil in Love. Foil in Love creates custom patterned hair foils that make the salon experience more fun.

Mariah didn’t have any branding for her new business. She needed clarity on her business goals and direction for her brand.

During our strategy session, we worked together to discover her purpose, values, mission, voice, personality and target audience. We discovered what makes her brand unique. Custom foils that make the salon experience more fun. As well as a community that supports local small businesses and values their input in their products.

The brand elements were expanded with custom social media templates, foil patterns, and foil box designs. Mariah gained a better understanding of her brand vision target audience, how to use her assets consistently and how to speak direction to her ideal clients. Brand guidelines create consistency across all elements of her new brand.