How to plan for your brand photoshoot. Get the free guide.
Capture Your Brand Essence: Tips for Planning Your Next Photoshoot + A Free Guide!
Custom brand photography is a great way to help elevate your brand’s perception.
We'll break down everything you need to know before a photoshoot: from picking the right outfits and props to finding the perfect spot for your pictures.
01. Define your vision.
Start by gathering inspiration. Create a clear vision for your brand imagery. What message do you want to convey? What emotions do you want to evoke? Define your brand's aesthetic and identify the key elements that will communicate your brand identity effectively. What are the keywords for your brand personality?
Search on social media and Pinterest.
Make a list of accounts that resonate with your brand vibe. What is it about those brands you love? Are they playful and fun? Modern and sophisticated?
02. Create a Mood Board
Once you have a clear vision, bring it to life with a mood board.
Gather inspiration from various sources such as magazines, websites, and social media platforms. Compile images, colors, textures, and styles that resonate with your brand's vision. A mood board serves as a visual reference point for everyone involved in the photoshoot, ensuring that everyone is aligned with the creative direction.
Look at the colors, props, wardrobe and poses.
03. Find the Right Photographer
Choosing the right photographer is essential to bringing your vision to life.
Look for a professional photographer whose style aligns with your brand aesthetic and who has experience in shooting the type of imagery you want for your brand. Look at their portfolio and communicate your expectations for the shoot.
Videographer - If you also need video for your brand, hire a videographer to get videos. Some photographers can provide both photography and video.
04. Find the Location(s)
Finding the perfect location sets the stage for your brand's story. Whether it's a studio, outdoor setting, or unique venue, consider how the location complements your brand aesthetic and reinforces your message. Visit potential locations before the shoot to look at lighting, accessibility, and any permits or permissions required.
Talk to your photographer about some of their favorite locations. Look at their portfolio and see if there are any locations they have previously shot at that will match your brand aesthetic.
05. Create Your Shot List
Create a list of all the photos you will need. Consider where they will be used.
Get a variety of different angles, compositions, and scenarios to showcase your products or services effectively. A well-planned shot list ensures that no essential shots are overlooked during the shoot. You will need different image sizes and ratios for each platform.
This is helpful for both you and your photographer. Having a detailed shot list will make the photoshoot run much more smoothly and will ensure you get all of the images you need.
Here are some locations and scenarios to keep in mind when planning your shot list:
Website
Social Media (Instagram, Facebook, Pinterest, etc)
Email Marketing
Ad Campaigns
Blogs
Webinars
Here are some types of shots to consider:
At Work
Headshots - to be used on your website, social media profiles
Close up shots working on your computer
Over the shoulder shots working on your computer or desk
Writing in a notebook
Creative process - brainstorming, sketching or any other creative process you use in your work
Reading a book
Creating a vision board
Lifestyle shots
Candid/Fun/Playful
Reading a book
Smelling flowers
Sipping your favorite beverage
Dancing or twirling to your favorite song
Products
Shots of products being used
Lifestyle photos (Products in a real life setting)
Collection - show the product as part of a collection with other items
Behind the scenes
Fun and candid shots.
Videos
Behind the scenes at the photoshoot. Bring a friend and have them capture some photos of your photoshoot process.
Website imagery - consider horizontal vs. vertical photo options to be used in banners,
List out the pages and sections of your website. Which photos will you need for each section? Will they be horizontal or vertical?
Mockups -
Get some lifestyle shots of your laptop, tablet or phone that you can use to place your content in.
Flat lay office photos
B-roll photos
Don’t forget to Incorporate your brand colors into your wardrobe and props.
06. Gather Wardrobe and Props
Carefully select wardrobe options and props that align with your brand's style and messaging. Ensure that clothing choices reflect your brand's personality and appeal to your target audience. Similarly, choose props that enhance the visual narrative and add depth to your imagery.
Gather props and wardrobe options. Remember to include things you use in your daily environment.
Prop ideas:
Your favorite books, plants, computer, notebooks, pens, coffee mug, fresh flowers, candles.
Samples of your work. These could be used to be displayed on your computer screen, printed out.
Bring items that you use in your business.
07. Consider Hair and Makeup
Hair and makeup play a significant role in creating a polished look for your brand photoshoot. Collaborate with professional hair stylists and makeup artists to achieve the desired aesthetic while staying true to your brand identity. Conduct a trial run before the shoot to ensure that everyone is on the same page.
08. Finalize Logistics
In the days leading up to the photoshoot, finalize all logistical details to ensure a smooth and successful day. Confirm the schedule, coordinate with vendors, and double-check equipment and props. Clear communication and attention to detail are essential to avoiding any last-minute hiccups.
09. Stay Flexible and Adapt
Despite meticulous planning, unexpected challenges may arise during the photoshoot. Stay flexible and adaptable, ready to troubleshoot and adjust plans as needed. Maintain open communication with your photographer and team to address any issues promptly and ensure that the shoot stays on track.
10. Review and Iterate
After the photoshoot, review the images carefully to ensure they align with your vision and meet your quality standards. Provide feedback to your photographer and team, and consider any adjustments or refinements that may be necessary. Continuous improvement is key to refining your brand imagery and maintaining a consistent visual identity.
Tips and Tricks
Prepare
Prep for the shoot beforehand to ensure everything runs smoothly.
Plan
Plan out everything you will need for the shoot.
Prioritize
Start with the most important shots first.
Simplify
Go for simple, comfortable clothing that isn’t too distracting.
Add Variety
Bring different clothing options so add more variety in your photos.
Manage Mindset
Get into the right mindset. Be yourself and have fun
Practice posing before the shoot so you feel more confident and comfortable.
Turn on your favorite music. Smile and don’t take yourself too seriously.
Authenticity
Be yourself. Embrace what makes you you. Look and feel your best. Nourish and hydrate. Have fun.
Prepping for a brand photoshoot requires careful planning, attention to detail, and creative vision. By following these steps and investing the necessary time and resources, you can ensure that your photoshoot is a reflection of your brand's identity and resonates with your target audience. Remember, great photography is not just about capturing images; it's about telling a compelling story that leaves a lasting impression.
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