Brand Strategy and Brand Identity Design for a home concierge service
Shut the Front Door Group
Industry: Home Concierge for Second Homeowners in Park City, Utah
Shut the Front Door Group provides personalized home concierge services for second homeowners in Park City, Utah and surrounding areas.
The clients needed a refined, elevated and friendly brand to represent their business in a professional and welcoming way.
During our brand strategy session, we worked together to discover their purpose, values, mission, voice, personality and target audience.
The brand personality is professional, friendly, warm, personable and approachable.
The brand elements were expanded with custom patterns, business cards, social media templates and leave behind door hangers.
The client gained a better understanding of their brand vision, target audience, how to use their assets consistently and speak directly to their ideal clients.
Brand guidelines create and maintain consistency across all elements of their brand. This builds credibility and trust.
Cindy was so great to work with in developing our brand. When we shared with our our business concept she just “got it”. Our branding is so reflective of our unique personalities thanks to Cindy and her mad skills!
