The Younique Foundation is a non-profit dedicated to helping women who were sexually abused as children by providing healing services.
The Younique Foundation (now known as Saprea) inspires hope in women who were sexually abused as children or adolescents by providing healing services through retreats, survivor communities, and online resources.
My goal was to bring clarity, cohesion, and joy to their brand—starting with a full website redesign. My approach combined thoughtful design with strategic brand development to ensure the organization’s message was clear, engaging, and consistent.
As part of this project, I developed and integrated a cohesive brand strategy that guided all creative decisions. This included designing branded merchandise, print materials, social media graphics, and other visual assets to create a unified look and feel across every touchpoint.
By aligning the website and collateral with the foundation’s mission and audience needs, the project not only refreshed the brand’s aesthetic but also enhanced usability, accessibility, and engagement across all platforms.
The result? A refreshed, cohesive brand that not only looks beautiful but also resonates with the foundation’s audience, enhances engagement, and amplifies their mission across all platforms.
Cindy is creative, detail oriented and professional. I would highly recommend her to anyone looking to establish or redefine their brand. She is a pleasure to work with.
