Zoetic Salon is a luxury boutique salon in California. The stylists combine a premium client experience with expert techniques and personalized attention to detail.
The client needed a brand refresh that aligned with her new vision and business model for the salon.

We explored the brand vision, inspiration and explored two mood boards to clarify the visual direction.

The brand personality is sophisticated, luxurious and edgy. The meaning of the name Zoetic is pertaining to life; living; vital.

The brand visuals reinforce the vision for the brand, The tagline beautiful and thriving represents how the clients feel after coming in.

The client gained a better understanding of her brand vision, target audience, and how to use her assets consistently to speak directly to her ideal clients. Brand Guidelines create and maintain consistency across all elements of her brand. This builds credibility and trust.