You didn’t start your business to spend another weekend fighting with Canva.
You’ve put in the work. You’ve got real clients, real results, and a real gift for helping women grow, heal, and find balance. But your brand still feels like something you threw together in year one. A logo you’re not proud of, colors that don’t quite fit, a website that doesn’t sound like you.
So new visitors land on your page… and they’re not sure yet if you’re legit
But that’s not on you. It’s a strategy gap, and it’s an easy one to close.
I work with established health coaches, nutritionists, and mindset coaches. You’re past the startup phase, and you’re ready for a brand that’s as credible as you are.
You’re likely:
- Balancing your business part-time alongside family life
- Getting real results for your clients, but your brand hasn’t caught up yet.
- Craving a look and message that feels professional and like you: relatable, real, and joyful.
- Tired of DIY-ing it, or redesigning your own logo every year hoping this time it’ll stick
If any of that sounds like you, you’re in the right place.
MY MISSION
You’re a passionate business owner. My mission is to give you confidence through strategic branding and meaningful content. Together, we’ll build a brand you delight in, one that saves you time and creates real connection.
Not sure where you fit?
Most clients start with a Clarity Session. It tells you exactly what you need before you invest further.
Brand Clarity Strategy Session
A focused 60-minute strategy call, plus a guided questionnaire and brand review. You’ll leave with clarity on your foundation, your direction, and your next move, ready to bring your brand to life with me, no pressure if you’re not there yet.
You’ll walk away with:
- A deeper understanding of your brand foundation
- Clarity on your visual direction and messaging tone
- Actionable next steps, whether you build on them now or later
- A $600 credit toward a full branding package if you move forward within 90 days
This is for you if:
- You’re not ready to invest in the full package just yet
- You feel creatively stuck and want a clearer direction
- You’ve outgrown your current brand and need help finding what’s next
- You want an expert’s eye before DIY-ing it or hiring a designer
From Clarity to Design
Whether you just finished your strategy session or you already know exactly what your brand needs, here’s where we go next.
BRAND refresh
Starting at $1,200
Start here if: you already have a brand, but it no longer fits where your business has grown.
A refined visual identity that builds on your existing foundation. You don’t need to start from zero, just catch up to who you’ve become.
This is for you if:
- Your current brand feels outdated or disconnected from where you are now
- You want an upgrade that works with what you already have, not a total overhaul
- You’re launching something new and want your visuals to reflect it
FULL BRAND IDENTITY PACKAGE
Starting at $1,800
Start here if: you’re ready to invest in a complete, cohesive brand built around your ideal client.
Primary logo, secondary logo, submark, custom color palette, patterns, typography, brand guidelines, and social media templates. Everything you need for a strategic, cohesive brand that captures your mission and draws in the right people.
This is for you if:
- You’re clear on your direction and ready to invest in a visual brand that reflects it
- You’re ready to hand over the creative process and trust a designer with your vision
- You want to stand out in your industry with a professional, cohesive look
- You’ve outgrown the DIY phase and are ready for your brand to finally feel like you
Here’s what working together looks like:
1. Discover — questionnaire + kickoff call
2. Design — creative brief, moodboard, initial concepts
3. Refine — two rounds of revisions
4. Deliver — presentation + final files
Timeline: 6 weeks. Already completed a Clarity Session? Your project starts at Design, most of Discover is already done, cutting your timeline to 4 weeks.
ADD ON DESIGN DAYS
For after your core brand is built
With your foundation set, these keep it consistent.
- Social Media Template Day — a set of branded, editable templates so posting stays consistent (and fast)
- Brand Collateral Day — business cards, thank-you cards, one-pagers, PDFs, and other pieces as you need them
- Website Refresh — visual updates to bring an existing site in line with your new or refreshed brand
You've built something real. Let's make sure your brand reflects that.
My Full Brand Identity Package Includes:
Custom logo design
A logo that makes a strong first impression, with primary, secondary, and submark versions so you have the right option for every setting.
unique color, typography, and patterns
Color can play a huge part in emotions and buying patterns. Typography reflects your brand personality. Pattern helps express the mood of your brand. These are all developed with your ideal audience in mind to help compliment your specific brand story.
brand guidelines
Designed to maintain consistency across all channels, your brand guidelines will walk you through how to use every element of your brand to keep everything cohesive and consistent.
social media profiles and templates
Consistency is key. Having templates that you can use and social media profiles that match your new branding will ensure all of your visuals are consistent.
See My Work
“Cindy took the time to see my vision and understand my target audience. She went above and beyond with her attention to detail, and made sure I understood how to use my [new brand asset] tools.
strategy
Strategy is the foundation for your brand. Together we'll discover your purpose, values, mission and more.
BRANDING
Build a brand that sets you apart. Based on strategy and created to speak directly to your ideal clients.
social media
Save hours of time. Custom designed templates and strategic planning to help your business grow.
FAQs
How long is the process?
Timeline: 6 weeks. Already completed a Clarity Session? Your project starts at Design, most of Discover is already done, cutting your timeline to 4 weeks.
WHAT IS THE INVESTMENT?
My signature brand identity package is $1,800. A 50% deposit is required to reserve your spot on my calendar.
Do you offer just logo design?
I don’t believe that a logo can tell your brand’s full story or set your business up for success for years to come. For that reason, we specialize in FULL branding. It’s worth doing right the first time!
What is included?
Primary logo, secondary logo, submark, custom color palette, 2 pattern designs, 2 typeface recommendations, Brand Guidelines, and 6 custom social media assets (editable in Canva).
WHAT IF I NEED MORE THAN BRANDING?
I offer designer day rates. These are half-day packages that can be spent designing additional brand assets as needed (brand collateral, pdfs, social media assets, icons, business cards, thank you cards, packaging, etc.). I offer a discounted rate for multiple day bookings. Reach out we will find the best option for your needs.
HOW MANY CONCEPTS DO YOU PRESENT?
My process is rooted in strategy. I explore a variety of options, then I present you with a fleshed-out identity. I offer two rounds of refinement after the initial concept is presented.
