It's time to create a strategic brand that speaks directly to the hearts and minds of your ideal clients.
You started your business to make a meaningful impact.
Are you struggling to make a meaningful impact with your business? It’s time to shift your focus and create a strategic brand that directly connects with the hearts and minds of your ideal clients.
Ever found yourself redesigning your logo every year, only to feel like it’s never quite right?
Perhaps you’ve attempted to do it all yourself and ended up burnt out.
The real issue might not be your design style, but rather the lack of a strategic foundation for your brand. Gain clarity on your purpose and take the first step towards a brand that truly reflects your business.
Imagine breaking free from the cycle of burnout and frustration. Envision a professionally designed, strategically planned brand that not only resonates with your dream clients but also provides the clarity and confidence you need to move forward. It’s time to level up and say goodbye to the DIY approach that just doesn’t cut it anymore.
Ready to transform
your brand experience?
Let’s get started on a tailored experience to an exclusive brand that sets you apart in the market.
Make that crucial first impression count and pave the way for success in your business.
strategy
Strategy is the foundation for your brand. Together we'll discover your purpose, values, mission and more.
BRANDING
Build a brand that sets you apart. Based on strategy and created to speak directly to your ideal clients.
social media
Save hours of time. Custom designed templates and strategic planning to help your business grow.
Design Services
BRAND AUDIT CLARITY CALL
Cost $100
Gain insight from an experienced designer. A Brand audit is an analysis of your brand. We’ll evaluate how your brand is perceived. Identify strengths and weaknesses, and develop strategies to enhance your positioning.
Includes: A checklist of cohesive brand framework and personalized recommendations and strategies to enhance your positioning.
BRAND STRATEGY WORKSHOP
Cost $250
Together we will discover your brand purpose. We’ll define your personality, voice, values and mission. Identify your target audience and personas. We’ll do a competitive analysis. We’ll define your positioning and map out the customer journey. You’ll gain clarity for all your branding and marketing efforts.
Includes: One hour brand strategy workshop. Brand Workbook. This is a comprehensive guide to provide clear direction. We’ll also have a 30 minute follow-up call. This will provide support and direction for implementing your strategy.
BRAND refresh
Cost $900
Need to update your existing brand? A brand refresh will provide a fresh new look that aligns with your current business goals.
Includes: Update to existing logo, secondary sub-mark, brand mood board, two typeface recommendations, custom color palette, one pattern design and brand style guidelines.
FULL BRAND IDENTITY
Cost $1,500
Everything you need for a strategic, unique and cohesive brand. Strategically designed to catch the eyes of your dream customers.
Includes:
One hour brand strategy workshop.
Logos (Primary, secondary and sub-mark). Brand mood board. Two typeface recommendations. Custom color palette, one custom pattern design and 15 page brand style guidelines. Social media profiles and 10 custom Canva templates. (Sized for posts and stories.)
SOCIAL MEDIA PLANNING AND CONTENT CREATION
Cost $350
Save hours of time creating social media assets. Includes custom Canva templates that can be repurposed. Includes: 30 minute call to discuss goals for social media. Brand Kit with mood board, color palette, brand guidelines, typography and colors. 30 Custom Designed Social Media Templates (Sized for posts and stories.)
CUSTOM BRANDING AND DESIGN
Need something more customized? I’m here to provide ongoing support for your brand. I offer a range of services to continue supporting you on your brand’s journey. I offer branding packages, design day rates, social media branding and templates, website updates and more.
Let's get started.
MY MISSION
To give passionate business owners confidence through strategic branding and meaningful content. To build a brand you delight it that saves time and increases confidence and connections.
See My Work
“Cindy took the time to see my vision and understand my target audience. She went above and beyond with her attention to detail, and made sure I understood how to use my [new brand asset] tools.
Our Process
01
QUESTIONNAIRE
Define your ideal audience and discover what makes you stand out from your competition.
02
kick-off call
Together we will go through your questionnaire and talk strategy for your unique brand.
03
discovery
Receive a creative brief and design moodboard to approve, created with your brand strategy and business goals in mind.
04
sketch & refine
Behind the scenes, we will bring your brand identity to life.
05
presentation
See your shiny new brand as we walk you through each component.
06
deliverables
Implement and launch your new easy-to-use assets.
My Signature Brand Identity Package Includes:
Custom logo design
You want to make a great first impression with a logo that stands out from the competition. Includes a primary logo, secondary logo, and submark, so you will have options for each design setting.
unique color, typography, and patterns
Color can play a huge part in emotions and buying patterns. Typography reflects your brand personality. Pattern helps express the mood of your brand. These are all developed with your ideal audience in mind to help compliment your specific brand story.
15 page brand guidelines
Designed to maintain consistency across all channels, your brand guidelines will walk you through how to use every element of your brand to keep everything cohesive and consistent.
social media profiles and templates
Consistency is key. Having templates that you can use and social media profiles that match your new branding will ensure all of your visuals are consistent.
FAQs
How long is the process?
The process takes 6 weeks.
WHAT IS THE INVESTMENT?
Our signature brand identity package is $1,500. A 50% deposit is required to reserve your spot on our calendar.
Do you offer just logo design?
We don’t believe that a logo can tell your brand’s full story or set your business up for success for years to come. For that reason, we specialize in FULL branding. It’s worth doing right the first time!
What is included?
Our signature brand identity package includes:
Primary logo, secondary logo, submark, custom color palette, 2 pattern designs, Typography selection (2 typeface recommendations), 15-page Brand Style Guidelines (for effectively using your brand assets in future work)
and 6 custom branded social media assets (editable in Canva).
WHAT IF I NEED MORE THAN BRANDING?
I offer designer day rates. These are half-day packages that can be spent designing additional brand assets as needed (brand collateral, pdfs, social media assets, icons, business cards, thank you cards, packaging, etc.). I offer a discounted rate for multiple day bookings. Reach out we will find the best option for your needs.
HOW MANY CONCEPTS DO YOU PRESENT?
My process is rooted in strategy. I explore a variety of options, then I present you with a fleshed-out identity. I offer two rounds of refinement after the initial concept is presented.
